Checkout Fashion Marketing Spend Social Commerce 
Retail TouchPoints
MARCH 15, 2022
On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.
Retail Next
APRIL 1, 2021
Social commerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences.
Expert insights. Personalized for you.
255 
Let's personalize your content