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2023: The Year of Customer Retention? Retail Tech Predictions

Retail Assist

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. As consumer spending is squeezed, acquiring new customers will be costly and more difficult. The post 2023: The Year of Customer Retention?

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The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience. Augmented and virtual reality (AR/VR) have entered the mainstream, creating an opportunity for a stronger brand-customer relationship that fuels ongoing loyalty and engagement.