Brand Management Customer Experience Fashion Target Market 
I Vend
MARCH 14, 2022
Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. Personalisation – digital commerce gives optical retailers the opportunity to understand customer preferences, for targeted marketing.
Inside Retail
APRIL 5, 2022
What kind of customer experience do you aim to provide? We talk about style when it comes to our product and our trends, and how we style them, and we really celebrate that style piece with our community and our customers. Our customer loves newness, and she wanted the excitement of planning for events that were to come.
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