How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes
Retail TouchPoints
MAY 9, 2022
Typically, visual merchandisers (VMs) tend to work in Excel spreadsheets — a manual, time-consuming process that makes it difficult for store employees to fully visualize the store layout. Using the IWD Display solution, VMs can build out 3D models of Vans’ stores to use for monthly and seasonal planning.
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