How Luxury Brands Are Responding To COVID Tension With Innovation
Retail TouchPoints
JULY 9, 2020
Brands such as Gucci and The RealReal have successfully digitized their high-touch clienteling experiences to nurture their customer relationships. The RealReal also had to pivot to a digital clienteling model when its brick-and-mortar locations across the U.S. Trend 4: Reimagining The Boutique Experience. Source: Gucci).
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