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How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

Retail TouchPoints sat down with Grover to check in on how his latest marketplace endeavor is evolving and get a peek into his crystal ball for what lies ahead in the marketplace landscape. Retail TouchPoints: What makes SPO stand out in the sea of other marketplaces? And a lot of that is because of the Simon DNA.

Shopping 195
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Successful experimentation can double your signups and boost online margins

Inside Retail

Not that long ago, online retailers would have had a website designed and built, then launched and prayed. Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing.

Checkout 264
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How this CEO went from nuclear policy to plus-size fashion

Inside Retail

Following a career spanning public and foreign policy, as well as nuclear diplomacy, Katrina Van De Ven decided to focus on her other love: fashion. Here, we spoke to Van De Ven about that journey, as well as challenges she’s overcome to get where she is today. Inside Retail : Tell me about your career journey.

Fashion 246
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How to create an SEO strategy for e-commerce websites

Retail Focus

You need to throw everything you can to make your business work in this climate, even just to survive, and one weapon for e-commerce business must be SEO. According to Manchester SEO agency Dark Horse , there are three key pillars that will help online retail companies climb the rankings table.

Marketing 246
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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. Being scared doesn’t help anybody, it just means your competitor’s outdoing you.”

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Moving Your Business From Offline To Online: Strategies In 2024

Retail Minded

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. So what can you do? Famous spokesperson Kevin Stirtz likes to say “Know what your customers want most and what your company does best. Focus on where those two meet.”

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Taking Your CSR Plans from ‘Good Intentions’ to Tangible Action

Retail TouchPoints

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. Ethical commerce touches many areas of our economy, from how we decarbonize our business operations to water conservation to responsible employment.

Planning 271