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Brand Loyalty is Put to the Test

Rangeme

In the past three months, more than 80% of consumers purchased a different brand from the one they normally buy and 44% said they would repurchase the new brand even if the original preferred brand was available again. The great consumer shift: Ten charts that show how US shopping behavior is changing. 1 Devenyns, Jessi.

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3 Unexpected Benefits of Fast Fulfillment

Rangeme

Most retailers’ supply chains were not prepared for the abrupt switch in transportation and fulfillment needs or the sudden spike in consumer demand. . With supply chain disruptions making waves in even mainstream media, you might have thought consumers would loosen their expectations for fast and free shipping. More Sales.