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Why contextual targeting is the future of digital advertising

Inside Retail

Unfortunately, the technology was limited, often leading to unfortunate placements. By placing your ad for a new fitness tracker model in this context, you’re reaching someone who is already actively engaged in their health and well-being. Research industry publications, blogs, and forums relevant to your niche.

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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

95% of merchants surveyed by Nosto admit to pain points with their search function, and just 17% are actively measuring performance metrics around their site search. This involves personalizing the entire shopping experience to fit with their affinities or preferences, such as their desire for specific brands.

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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity.

Consumer 130
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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

The online gaming experience is set to go live in late September and will showcase more than 35 new and existing brands within a 3D environment. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. Kroger Makes Major Push to Expand Retail Media in Stores Kroger plans to add smart screens at 500 of its U.S.

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Independence Day Trends: What Consumers Purchased Fourth of July 2023

Wiser

Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends. In this blog post, we will take a look at the shopper data from this past Fourth of July holiday weekend so you can make more informed decisions during the next key selling period.

Consumer 148
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Can Amazon blow out the hair care market?

Inside Retail

Technology is at the heart of the decision-making process when it comes to embarking on a new ‘do, with the hairdresser’s knowledge and expertise one-upped by augmented reality (AR) consultations that allow customers to try on virtual hair colours. Amazon’s AR technology allows customers to try on virtual hair colours.

Marketing 246