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ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend

Rangeme

In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. Let’s jump in!

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What is Affiliate Marketing? Everything You Need to Know in 2023

Small Biz Trends

Affiliate marketing is a great way to supplement your income if you own a website, write a blog, or are a social media influencer. Affiliate marketers drive traffic to a company’s website and then earn a commission on any sales generated. What is Affiliate Marketing? How Does Affiliate Marketing Work?

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Jason & Scot Show Episode 294 – Amazon Q2 2022 Earnings

Retail Geek

A weekly podcast with the latest e-commerce news and events. Episode 294 is a recap of Amazon’s earnings for Q2 2022. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Episode 294 is a breakdown of Amazon’s Q2 2022 earnings.

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Jason & Scot Show Episode 259 – Listener Questions

Retail Geek

When will retailers make a big step change in the experience? BinhWinn: What do you think is keeping Amazon from entering the promising African market? Will shopper marketing and trade dollars increase? A weekly podcast with the latest e-commerce news and events. Category pages and PDP’s seem dated in the era of TikTok.