The Google Ads Strategy of Glossier (Case study)
Store Growers
JULY 9, 2019
Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. The first version of the company was a small product catalog of only 4 SKUs.
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