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With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Retail TouchPoints

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire all to reclaim beauty on their own terms.”. The national ad spot will air across linear and streaming TV and social media, featuring a cast of creators and beauty influencers.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.

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Adore Beauty Group eyes first physical store as revenue surges

Inside Retail

Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. We are also working with a specialist design agency, Akqa, to explore how the Adore Beauty brand can be brought to life in a physical format.”

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.

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As mass-market outshines luxury, L’Oreal sales rise 9.4 per cent

Inside Retail

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278