The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth
Retail TouchPoints
MARCH 7, 2023
The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. In the U.S. Probably not.
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