Retail TouchPoints

JANUARY 22, 2024

I like to joke and say that we specialize in the areas of poo, periods, pee and snot,” said Andy Ford, Global Head of Product Design at Kimberly-Clark in an interview with Retail TouchPoints. In fact, some of its products are so ubiquitous that the brand has become an eponym for the whole category, as Kleenex has. “I

Consumer 236

Consumer Marketing Spend Marketing Customer Experience 236

Retail TouchPoints

SEPTEMBER 11, 2023

Rent the Runway has lowered its revenue expectations for 2023, now saying it plans to at least match 2022 revenues of $296.4 We made significant progress in Q2 across the bottom line, exceeding our profitability guidance, and with Adjusted EBITDA margins hitting a historic high at 10.2%. 8, 2023. .

Planning 239

Planning Promotions Marketing Spend Marketing 239

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 253

Marketing Marketing Spend Advertising Management 253

Retail TouchPoints

FEBRUARY 2, 2024

This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. They just want what they want when they want it. Uber is another example.

Payment Services 267

Payment Services Consumer Accounting Promotions 267

Retail TouchPoints

JULY 15, 2022

Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice. But there is one reason that tops them all — retail media offers a straight-line connection between ads and actual purchases.

Advertising 266

Advertising Marketing Spend Marketing Customer Experience 266

Retail TouchPoints

NOVEMBER 25, 2020

At Mejuri, we view data as a strategic asset, especially when it helps us create more compelling customer experiences,” said Majed Masad, COO at Mejuri in an interview with Retail TouchPoints. SoundProfit 360 collects and processes revenue and cost data in real time from every system across the enterprise,” explained Best. “It

Markdowns 188

Markdowns Fulfillment Shipping Marketing Spend 188

Inside Retail

FEBRUARY 1, 2024

Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Affiliate and banner marketing is a US$12 billion market globally, with video shopping projected to be a US$35 billion market in the US in 2024.

Marketing 147

Marketing Social Commerce Advertising Marketing Spend 147

365 Retail

JUNE 22, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

MARCH 10, 2023

Gap has now identified a total of $550 million in potential savings annually, and the company believes there are still more opportunities to optimize its marketing spend and technology investments in the coming years. However, the actions will first incur severance and other related costs. 28, 2023, were $4.2

Marketing Spend 234

Marketing Spend Management Planning Consumer 234

Shopperations

DECEMBER 10, 2020

Like most shopper marketers, you are working hard to create the best plans with the budget that you have that satisfy your brand team expectations and drive sales at your retailers making your sales team happy. One question grinds everything to a halt: “What’s the ROI on our shopper marketing spend?”.

Marketing 97

Marketing Marketing Spend Planning Management 97

Retail TouchPoints

APRIL 16, 2024

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) One negative interaction can easily drive them away. Most companies can calculate this relatively quickly. (2)

Promotions 147

Promotions Consumer Checkout Wholesale 147

Retail TouchPoints

SEPTEMBER 19, 2023

A larger search usability study that looked at 19 major ecommerce sites found that 70% of those sites had search tools that didn’t allow searches by synonyms for product terms used on the site, so visitors had to use the same wording as the site to generate usable results.

Customer Experience 243

Customer Experience Checkout Marketing Spend Consumer 243

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

Merchant Services 285

Merchant Services Promotions Consumer Discount Store 285

Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. I started The Daily Edited (TDE) with another lawyer during my time at KWM. I started The Daily Edited (TDE) with another lawyer during my time at KWM.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Retail TouchPoints

MAY 22, 2023

The digital advertising industry has arrived at its saturation point. Today’s market is faced with this spreading phenomenon — #adblindness. With lower price barriers to enter the market, digital advertisers proliferate. With lower price barriers to enter the market, digital advertisers proliferate.

Advertising 280

Advertising Marketing Consumer Payment Services 280

Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 307

Marketing Returns Advertising Marketing Spend 307

Retail TouchPoints

NOVEMBER 7, 2022

Compare that to Netflix; its estimated original content budget in the same year was a whopping $17 billion, and its minutes watched paled in comparison to TikTok’s, at only 9.6 If we do that, the name of the game is delivering the right content, at the right time, through the right channel and to the right consumer (and the lowest cost).

Marketing Spend 270

Marketing Spend Consumer Marketing Management 270

Inside Retail

MAY 28, 2023

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

Home Furnishings 130

Home Furnishings Marketing Spend Accessories Marketing 130

Inside Retail

MARCH 27, 2023

We are gearing up for retail and e-commerce trends in 2023, where the Malaysian retail industry is forecasted to grow at 3.5 Shoppers were able to make purchases at a discount and split their payments into three instalments. According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

FEBRUARY 4, 2022

Some people tend to be better at empathy than others — in Western culture particularly men tend to suppress their emotions, which means they must work harder on developing their empathy than women. You can imagine how pleased I was at the start of this new venture to see empathy and kindness expressed this way.

Marketing Spend 238

Marketing Spend Management Marketing ATS 238

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 221

Beauty and Health Consumer Health & Wellness Department Stores 221

Retail TouchPoints

JANUARY 6, 2022

And brands are incentivized to deliver on those expectations: According to McKinsey, businesses that are proficient in personalization boost their revenue by 5% to 15% and their marketing-spend efficiency by 10% to 30%, yet only 15% of CMOs think they’re on target to deliver personalized experiences.

Consumer 292

Consumer Marketing Spend Marketing Returns 292

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 266

Marketing Advertising Consumer Marketing Spend 266

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Sai Koppala is the CMO at SheerID.

Marketing 266

Marketing Promotions Advertising Comparison Shopping 266

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Kelly has a B.A.

Advertising 244

Advertising Marketing Spend Consumer Shopping 244

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail Gazette

NOVEMBER 24, 2023

The barrister said Aldi had achieved ‘extraordinarily high’ sales of its Taurus product, more than £1.4m, after a “lack both of development investment, or marketing spend” He said this “can only have been achieved by reason of Thatcher’s investment in the Thatchers Product” “Has there been a benefit to Aldi?

Grocer 96

Grocer Marketing Spend Marketing Consumer 96

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. During her time at the CPG giant Unilever, Dalton helped develop a pilot study in southeast Asia, which included the Philippines, Thailand and Indonesia, to understand the impact of microsegmentation.

Marketing 222

Marketing Beauty and Health Advertising Consumer 222

365 Retail

MAY 31, 2023

Commenting in ADvendio’s latest report ‘Where the Retail Media opportunities lie in 2023 ’ , IGD’s Global Insight Leader, Toby Pickard, said: “This is a significant opportunity for retailers to enhance their collaboration with suppliers, unlocking new opportunities for revenue and profitability as they win over marketing spend from ‘traditional’ media (..)

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

MAY 1, 2023

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

Beauty and Health 183

Beauty and Health Health & Wellness Department Stores Returns 183

Inside Retail

AUGUST 28, 2023

So in this environment, Cashrewards is helping make every dollar go further not only for our members but also our brand partners by ensuring that there’s no wastage on their marketing spend – meaning brands only pay when a customer pays.”

Promotions 130

Promotions Marketing Spend Consumer Marketing 130

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 267

Social Commerce Shopping Consumer Marketing 267

Retail TouchPoints

JUNE 23, 2022

Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Give Back-to-School Shoppers Alternative Payment Options. Keep Doing Your Homework.

Payment Services 264

Payment Services Checkout Drop-Shipping Customer Retention 264

Retail TouchPoints

SEPTEMBER 20, 2022

Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Rene Hamill is VP, Client Engagement at Alliant.

Marketing 256

Marketing Advertising Marketing Spend Planning 256

Retail TouchPoints

FEBRUARY 18, 2022

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. So how can sustainable brands zero in on true climate champions and avoid wasting marketing spend on those that overestimate their personal environmental engagement? Green Personas.

Consumer 223

Consumer Marketing Spend Apparel Marketing 223

Inside Retail

FEBRUARY 28, 2022

We believe MyDeal has been a big beneficiary of the [current market], but when we look at our sales growing 40 per cent in January, almost 30 per cent in February, while our marketing spend is decreasing – it’s definitely no longer the pandemic driving our growth,” Senvirtne said. MyDeal’s growth is now it’s own. “We

Marketing 130

Marketing Marketing Spend Shipping Planning 130

Inside Retail

NOVEMBER 21, 2021

The business, which started out operating from Kennards Storage five years ago with just 12 products, was offering around 200 products at the height of the pandemic and pulled in seven figures last financial year. Tucker said this means more vans on the road, increases the backlogs at couriers and drives up supplier costs.

Wholesale 130

Wholesale Shipping Marketing Spend Supermarket 130