Remove ATS Remove Home Furnishings Remove Marketing Remove Marketing Spend
article thumbnail

“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes

Inside Retail

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

article thumbnail

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. Wayfair launched after it consolidated 250 individual websites selling home furnishings into a single brand called Wayfair.

article thumbnail

(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

It’s seamless and can reorient around a customer’s changing needs, sometimes at a moment’s notice. . Customers (or should I say “shoppers”) don’t look at different channels. Shoppers look at a retailer and engage how, when, why and where they want to. Technology is at the foundation of this decade’s transformation.