How Michaels Reconfigured its Fulfillment Models to Dramatically Enhance Ship-From-Store Performance
Retail TouchPoints
MAY 20, 2024
It’s not that this fulfillment method wasn’t popular — the arts and crafts retailer shipped nearly 3 million orders from its 1,300+ stores across the U.S. But the lack of a systematic approach to assortment and order prioritization meant that individual stores were shipping items to too many far-away locations. and Canada in 2023.
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