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Fashion old and new walked down the runways at AFW, but will it sell?

Inside Retail

Australian Fashion Week is one of the most influential industry events in the Asia-Pacific region and its runaways have the power to launch careers and cement brands. Every year designers take over the runways at Carriageworks, except for a few offsite shows, to debut their newest collection with the hopes of it being picked up by buyers.

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Fashion for people with disabilities celebrated at Australian Fashion Week

Inside Retail

For the first time ever, a runway show for people with disabilities will feature at Afterpay Australian Fashion Week (AAFW) in May. . Fashion brand Christina Stephens, led by Jessie Sadler, is one of the founding members of the group.

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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. This shared fashion lens is what makes the design process run smoothly and ensures that the final collection feels authentic to both collaborators.

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What fashion can learn from runways at PayPal Melbourne Fashion Festival

Inside Retail

This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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Meet Indyx, the personal style app that is solving fashion sustainability issue

Inside Retail

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. Its combination of in-app features allows users to catalogue, style and resell in a one-stop digital wardrobe available at users’ fingertips.

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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

Retail Focus

True Fit , the AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced that, following its launch in Shopify at the end of 2023, it is now driving a 14% average GMV growth for fashion brands on the platform, giving rise to the next generation of scaling fashion retailers.

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