Retail TouchPoints

MAY 14, 2024

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. A Skechers virtual shoe available to try on in the brand’s new Roblox store.

Outdoor 203

Outdoor Accessories Apparel Consumer 203

Retail TouchPoints

JUNE 23, 2022

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. Brands need to look at us more as small businesses.

Marketing 241

Marketing Brand Management Management Social Commerce 241

Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

Merchant Services 225

Merchant Services Payment Services Shopping Checkout 225

Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. I yell at my television, but my television will never interact back with me. in November 2022.

Shopping 188

Shopping Merchant Services Fulfillment Social Commerce 188

Inside Retail

APRIL 13, 2022

Its primary focus is on increasing the profitability of these businesses by optimising supply chain, procurement, logistics, customer service and inventory management, and pumping money into digital marketing, product innovation and geographical expansion. The other big trend in e-commerce at the moment is the rise of social commerce.

Social Commerce 130

Social Commerce Inventory Management Marketing Brand Management 130

Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My

Checkout 261

Checkout Marketing Fashion Shipping 261