Wiser

APRIL 29, 2024

As traditional brick-and-mortar tactics evolve into eCommerce strategies, brands face the challenge of adapting to a retail landscape where the physical and digital merge seamlessly. Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail.

Promotions 78

Promotions Advertising Returns Consumer 78

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z This story continues at Cadbury adds nutty flavour to Wispa range.

Accounting 111

Accounting Brand Management Promotions Management 111

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Ghalia BOUSTANI.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 226

Brand Management Fashion Planning Promotions 226

Wiser

DECEMBER 18, 2023

Market trends shift rapidly, consumer behavior fluctuates, and competition intensifies. In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. However, the dynamic nature of eCommerce platforms presents retailers with various challenges.

Promotions 139

Promotions Management Inventory Management Marketing 139

Retail TouchPoints

AUGUST 12, 2021

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. But realizing these benefits has generally required that researchers forfeit the open-ended questions that allow them to truly “hear” the consumer’s voice.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Wiser

OCTOBER 4, 2023

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Retail Focus

JANUARY 5, 2024

Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. Sustainability as a Core Value : Digital strategies must align with sustainable practices, a growing concern among luxury consumers.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Retail TouchPoints

MAY 10, 2021

2020 in particular forced reflection and conversations into all of our lives; and brands weren’t immune to the pressures of an increasingly politicized world. A company aligning with a consumer’s worldview can be an added motivation to support them, and likewise a misalignment can alienate another customer segment.

Consumer 256

Consumer Marketing Accounting Brand Management 256

Mass Relators

NOVEMBER 17, 2022

Veteran mass market retailing executive Cory Canady has been named head of merchandising operations and transformation at Walgreens. Most recently, Canady was vice president of omnimerchandising for furniture and mattresses at Walmart. career, he held merchandising leadership roles at Target Corp. DEERFIELD, Ill. Cory Canady.

Store Operations 52

Store Operations Brand Management Promotions Management 52

Retail TouchPoints

MARCH 9, 2023

Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My Easier said than done, especially for a brand that is still working its way back from the brink. So for us it’s really about getting the right products to her at the right time.”

Checkout 261

Checkout Marketing Fashion Shipping 261

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. It would help if you had a standard business plan to get funding because banks will look at it to see whether you’d be a good loan candidate. Brand Your Business. Seek Advice . You must set your business out from competitors.

Accounting 227

Accounting Planning Advertising Brand Management 227

Wiser

DECEMBER 12, 2022

Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers. For some retailers, this can lead to lost brand deals and cut contracts, leaving them with no merchandise.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Rain Pros

APRIL 3, 2024

Demand for your products may shift as a result of weather changes, holidays, or a change in consumer behavior. As an entrepreneur with a company that experiences seasonal cash flow, planning ahead for off-season slumps is crucial to managing your operating costs and building a sustainable business.

Planning 52

Planning Promotions Management Marketing 52

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Not the least of which is promotions. Promotions are good.

Management 52

Management Promotions Accounting Marketing 52

Retail TouchPoints

AUGUST 24, 2023

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.”

Shopping 188

Shopping Merchant Services Fulfillment Social Commerce 188

Wiser

SEPTEMBER 20, 2023

This could be anything from a strong brand reputation, unique technology, patents, good relationships with customers and suppliers, strong financial resources, and so forth. These are areas where the organization or individual could improve, and these factors are likely to place the business at a disadvantage compared to others.

Planning 144

Planning Marketing Management Brand Management 144

Mass Relators

MAY 26, 2021

has promoted Andrew Stanleick to chief executive officer for the beauty business created by Kylie Jenner. In addition, Stanleick will also manage Kim Kardashian West’s business for Coty with a focus for both brands on driving global expansion and entry into new beauty categories. NEW YORK — Coty Inc.

Returns 52

Returns Management Marketing Brand Management 52

Wiser

NOVEMBER 6, 2023

When customers have all the information they need at their fingertips with just a few clicks, including detailed product descriptions, high-resolution images, and customer reviews reduces uncertainty and builds trust. This not only boosts immediate sales but also fosters customer loyalty and promotes repeat business.

Payment Services 78

Payment Services Customer Experience Brand Management Shopping 78

Wiser

AUGUST 25, 2023

At Wiser Solutions, we understand that increasing your share of shelf is a top priority for any business. I am the senior director of marketing at Wiser Solutions. I work in product enablement here at Wiser and I will be hosting today’s session for you. Let’s get going. Welcome everybody. My name is Matt.

Suggestive Selling 78

Suggestive Selling Management Accounting Marketing 78