Kate Spade CEO: “The power of TikTok for product discovery is incredible”
Inside Retail
MAY 28, 2024
Before joining the Kate Spade New York team, Fraser was the president at Marc Jacobs, CEO at Anne Klein and had worked in the executive teams of Escada and Esprit de Corp. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.
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