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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visual merchandising and monthly floorset process using solutions from IWD.

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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article thumbnail

What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Retail TouchPoints

The digital mannequin is setting out to achieve the same for apparel retail in the coming years.” The digital mannequin acts as a flexible solution to support different areas of a store, from the store entrance to specific merchandising areas, freestanding displays and even interactive kiosks.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

The post 2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation) appeared first on Visual Merchandising and Store Design. The store also features a concierge service and café.). Dynamic environmental graphics engage shoppers and complement the local neighborhood,” says Novak. Photography: Steve Wrubel, Dallas.

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Retail’s Future is Phygital

Retail TouchPoints

Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences. Customers can try on and test apparel under these simulated conditions (no sales inventory is available on-site), and then purchases are shipped directly to their homes.

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Retail Stocks Surge on Reopening News

VMS

The S&P Retail ETF closed Monday posting 2 percent gains thanks to the rallies of retail stocks in the apparel and department store sectors. Apparel retailers also saw gains, with Gap hitting a 52-week high of $37 per share and a 7 percent gain for the day. percent, Macy’s closing up 8 percent and Nordstrom gaining 6 percent.