Apparel Fast Fashion Marketing Retail Trends 
Indigo 9 Digital
FEBRUARY 28, 2023
New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.
Indigo 9 Digital
FEBRUARY 9, 2023
Yanai built UNIQLO by studying the Gap, which became successful by selling private branded apparel. “In If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. share of the Chinese apparel market, larger then any other brand.
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Indigo 9 Digital
JANUARY 17, 2023
The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.
Indigo 9 Digital
MARCH 6, 2023
The apparel industry usually eats retailers for lunch. Spanish retailer Zara has bucked a trend set by other apparel brands by manufacturing close to home. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3.
Indigo 9 Digital
DECEMBER 14, 2022
While many people still like the treasure hunt aspect of going to a thrift store some find it more convenient to shop for secondhand apparel online. I certainly didn't appreciate how that insight could eventually upend how we look at innovation in retail, the apparel industry, and our environment.” Looking back on that moment.
Indigo 9 Digital
JUNE 28, 2022
In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Competition from fast fashion retailers and the rise of athleisure lured customers away. It’s the playbook many apparel retailers are using today.
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