Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The supermarket can show animated content and visuals on the screens, which can be used to support in-store campaigns and product launches.

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Retail Gazette

APRIL 24, 2024

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. The supermarket chain has partnered with Retail Media Group to introduce trolley media across 300 of its largest supermarkets.

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Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. The rise of consumer cross-shopping is top of mind for supermarkets as they strategise how to remain competitive. “We

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Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

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Hunton Andrews Kurth

MAY 10, 2023

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

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A1 Retail

SEPTEMBER 20, 2023

Drive your competitive advantage Imagine you are pulling into the car park of a supermarket and looking to charge your vehicle. Aside from an advertisement, organisations can also utilise this space to demonstrate their sustainability leadership and corporate values. That isn’t a problem.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Retail Gazette

OCTOBER 17, 2023

Total till sales at UK supermarkets have seen sustained growth of 9.1% This has been encouraged by an increase in the discounts offered by supermarket loyalty schemes. If so, this would help sustain growth over the forthcoming half term period and may give a further boost in early November as seasonal advertising campaigns start.”

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Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

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Retail Gazette

OCTOBER 11, 2023

The frozen food specialist joins Co-op and Morrisons as a third-party supermarket partner on the platform, while Waitrose is currently eyeing a similar partnership with the online titan to boost its market share. Last month Amazon introduced Iceland products to its website after the two businesses signed a deal.

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Retail Times

MARCH 21, 2022

It’s been well-known for quite some time that the UK supermarket scene is incredibly competitive. For years, supermarket brands have openly declared their competitiveness in advertisements on TV, in print, and now online.

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Re-Tales

JANUARY 30, 2022

However, this supermarket’s clever design will do just fine! YOU CAN BUY MCDONALD’S KETCHUP AT THE SUPERMARKET IN ROMANIA. Everyone else is going to have to wait until their local supermarkets get with the times. We’re used to seeing shopping baskets at the supermarket, but usually, there’s only one option. Or historical.

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Inside Retail

JULY 12, 2023

Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.

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Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

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Retail TouchPoints

JULY 14, 2023

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.

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Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

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Retail Gazette

FEBRUARY 22, 2024

Tesco has launched a new media partnership with Vauxhall, which will see the car giant’s branding brought to the supermarket’s EV charge points. ” The tie-up comes as supermarket giants ramp up their retail media offer.

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Retail TouchPoints

OCTOBER 6, 2023

Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.

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V Count

MARCH 20, 2023

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.

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365 Retail

MARCH 6, 2024

Beloved for its ‘midl’ aisle, ironically cool own-brand socks and sliders, and top-notch in-store bakery, Lidl is now officially the UK’s best supermarket after taking the top gong at a glittering awards ceremony in London last night – the first time it has beaten fellow German grocer Aldi. increase in sales, to £9.3

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Retail Wire

MAY 12, 2023

The combination of Albertsons and Kroger’s retail media networks is at the heart of the merger deal between the two supermarket giants, according to Dean Rosenblum, senior research analyst for AllianceBernstein. It’s actually retail media and advertising,” said Mr. Rosenblum. to 70 percent.

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Retail Gazette

MARCH 20, 2024

Aldi’s claim that it was “the home of Britain’s cheapest Christmas dinner” has been ruled misleading, after Sainsbury’s reported it to advertising watchdog ASA The newspaper ad highlighted that Which? The advertising watchdog upheld the complaint. ” Which? .” ” Which?

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Inside Retail

MAY 8, 2023

A lot of brand’s advertising on TikTok is contrived: “It’s come straight out of a boardroom strategy meeting, and likely without any Gen Z people with a seat at the table,” Lupton said. You can buy Monday from supermarkets, or online.” mondayhaircare Have you found our three newest Dry Shampoo launches, ORIGINAL, BRUNETTE and VOLUME?

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.

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Inside Retail

JULY 11, 2023

Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J.

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Inside Retail

APRIL 15, 2024

Sydney-based entrepreneur, Julia Sakr, founded the luxury dog-bed brand, Barney, one of the brands that was “duped” recently by multinational supermarket Aldi. “I One such business, let’s call them ‘Lazy Dog’, bases their advertising on us, their ads read ‘up to 40 per cent cheaper than Barney’ which is flattering but misleading,” said Sakr.

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Retail Gazette

DECEMBER 13, 2023

Sainsbury’s boss Simon Roberts has defended his move to sell the grocer’s customers’ shopping habits data to TV and consumer goods manufacturers looking to target their advertising. By understanding customers better, it means we can target our loyalty programmes more effectively.”

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Inside Retail

JULY 12, 2021

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.

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V Count

MARCH 20, 2023

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.

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Retail Gazette

AUGUST 17, 2023

Iceland boss Richard Walker joined the call for a change in advertising laws that currently ban retailers from promoting price reductions on baby formula products. We need a change in legislation so supermarkets can communicate price drops that customers desperately need without fear of reprimand,” Walker said.

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Inside Retail

MARCH 20, 2022

Australian supermarket Woolworths has planned to phase out its 15 cent plastic bags in Western Australia by next month, ahead of the state’s incoming bag ban this July. The change will be communicated via signage, radio, print advertising and email alerts to raise awareness and encourage patrons to bring their own reusable bags.

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Retail Gazette

NOVEMBER 8, 2023

Customers will benefit from more relevant and accurate search results, which the supermarket said will make it quicker and easier to find what they need. ’, the supermarket will be able to provide useful suggestions. ” Burbedge said the tools should help customers with meal planning too.

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Inside Retail

DECEMBER 19, 2023

These are the codes through which we view our supermarkets. The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between. Together, it spells a supermarket that doesn’t take itself too seriously. One is green and fresh.

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365 Retail

NOVEMBER 1, 2023

Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce retailers capitalise on activating their rich stores of first-party shopper data. But where does that leave smaller, independent retailers?

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Retail TouchPoints

DECEMBER 2, 2022

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. supermarket operators into one, expanding their national footprint and aggregating a treasure trove of first-party data. grocery market. grocery market.

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Retail Gazette

JANUARY 31, 2024

Co-op has launched the UK’s first convenience retail media network, designed to help brands improve their advertising opportunities and better reach their target customers. The Co-op Media Network combines the retailer’s in-house team and long-term agency partner Threefold under one identity, The Grocer reported.

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Retail Gazette

MAY 9, 2024

It looked at the price matching practices across 139 grocer retailers throughout England and Wales, including supermarket chains, symbol convenience stores, variety stores and independent food stores. The department carried out on-site inspections and examined a sample of items.

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