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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area.

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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. A nostalgic new store look, led by McCartney Design, will connect customers with an open kitchen which allows them to observe the cake baking and decorating. This story was originally published on Franchise Executives.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Would they know what areas of the store were the least productive from a sales (or profit) perspective that could be eliminated to make room for a café, seating area or experiential exhibit that would make customers want to visit more often? Delivering Exceptional Customer Experiences Collect and use your in-store data.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

By examining this network traffic, retailers can gain valuable insights, such as the most frequented areas of a store, the effectiveness of digital signage, the efficiency of store layouts and even the performance of online versus in-store promotions.

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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

The goal, according to Amazon, is to “allow brands to better understand the path to purchase for their products, helping them to evolve and refine their assortment, merchandising and advertising over time.”. Purchase behavior in stores also will be linked to online shopping activity.

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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between. Of course, brand character is more than just (great) advertising. That’s simple, practical advice that helps deliver real consistency for any brand’s expression.

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What Aussie retailers can learn from their counterparts in the UK, Europe

Inside Retail

Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. It’s noticeable how few of the major retailers have invested in their stores. The term has entered the public lexicon and led to a backlash from consumers and, most strikingly, from retailers. The practice can blow up on businesses.