Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
Retail TouchPoints
FEBRUARY 17, 2023
Lesson 5 Owned ecommerce and digital marketing should support wholesale efforts: Homedics has a vast network of wholesale partners, including Amazon, Kohl’s, Target and Walmart. That way when new consumers walk into stores, they’re asking specifically for our brand.
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Retail TouchPoints
MARCH 25, 2024
Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.
Retail TouchPoints
DECEMBER 7, 2021
RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.
Retail TouchPoints
NOVEMBER 21, 2022
But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Not to mention that this approach can also be quite cost-effective, which is becoming more important as digital advertising costs skyrocket. “A
Inside Retail
JUNE 1, 2022
There are numerous options for diversifying your online offerings, from direct-to-consumer (D2C) sales to third-party marketplaces to social commerce. Advertising to drive traffic and visibility. Wholesale channels. Most brands use wholesale channels like retailers to sell their products online. Social commerce.
Retail TouchPoints
JULY 30, 2020
Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints. Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape.
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