Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 198

Advertising Accounting Location Shopping 198

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

Shopping 247

Shopping Advertising Consumer Promotions 247

Inside Retail

APRIL 26, 2021

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. The post Lendlease takes in-mall digital advertising in house appeared first on Inside Retail.

Advertising 246

Advertising Shopping Management 246

Inside Retail

MAY 2, 2024

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The survey also revealed that half were shopping around more. They are being challenged with growing ad fraud in digital campaigns and a slowing economy.

Advertising 299

Advertising Marketing Finance Consumer 299

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 221

Advertising Customer Retention Marketing Consumer 221

Inside Retail

MAY 8, 2022

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail. I’ll have the extra pad see ew , thanks.

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

Advertising 162

Advertising Marketing Location Accounting 162

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 225

Shopping Advertising Promotions Consumer 225

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 117

Advertising Grocer Payment Services Consumer 117

Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

Shopping 264

Shopping Store Layout Advertising Planning 264

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

Merchant Services 288

Merchant Services Shopping Payment Services Advertising 288

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Advertising 183

Advertising Telecommunications Returns Consumer 183

Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

Advertising 148

Advertising Customer Experience Consumer Shopping 148

Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. Nowadays, customers are not shopping in-store just for the products, they are doing it to take advantage of the whole shopping experience. Over time a lot has changed. From the assortment of products to the technique used to promote those products.

Advertising 214

Advertising Promotions Shopping Retail Marketing 214

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 277

Merchant Services Shopping Checkout Social Commerce 277

Retail TouchPoints

MAY 17, 2024

Lucky for me, my local ShopRite just started offering Instacart ’s Caper Carts , so I had the chance to get some work done while also doing my weekly grocery shopping (talk about multi-tasking). Smart shopping carts are [an easy way for] retailers to dip their toes into [autonomous checkout]. by the end of 2024.

Checkout 194

Checkout Shopping Kiosk Supermarket 194

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

Shopping 130

Shopping Advertising Returns Consumer 130

Retail Gazette

NOVEMBER 29, 2023

Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The screens are now present in 420 Tesco shops, making it the largest network in the UK grocery market, according to the grocer.

Advertising 124

Advertising Grocer Supermarket Location 124

Retail TouchPoints

AUGUST 20, 2020

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd.

Advertising 184

Advertising Grocer Marketing Consumer 184

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 209

Merchant Services Shopping Advertising Planning 209

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. As generative AI pushes into the shopping experience, here are three possible uses that can add value to the top-of-funnel activities, and some cautions for brands.

Shopping 217

Shopping Advertising Consumer Marketing 217

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Shopping 264

Shopping Payment Services Advertising Finance 264

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 301

Advertising Management Promotions Shopping 301

Retail TouchPoints

NOVEMBER 15, 2022

Selena Gomez fans may love her wardrobe in Only Murders in the Building, but those who want to buy clothes like the ones she wears — or products advertised during the show — may find themselves grappling with an experience that’s as old school as her sidekicks in the Hulu series. Here are three things marketers can do now.

Consumer 230

Consumer Shopping Advertising Marketing 230

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Shopping 230

Shopping Specialty Retailers Consumer Department Stores 230

Retail Gazette

APRIL 24, 2024

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. ” Morrisons group media director Sophie Bayer added: “Retail Media Group is the obvious choice of partner to roll out our shopping trolley network.

Advertising 52

Advertising Supermarket Accounting Promotions 52

Tokinomo

APRIL 9, 2021

While retailers focus on getting their customers inside the shops, they forget about the most important part: last mile advertising. The last mile is the hardest, but it is also the most rewarding. This is also true in retailing.

Advertising 144

Advertising ATS Shopping 144

Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers.

Merchant Services 258

Merchant Services Shopping Advertising Shipping 258

Tokinomo

NOVEMBER 27, 2023

To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgiving is celebrated this year, Reynolds and Smart collaborated to create an advertisement titled "Just Friendsgiving." Viewers have the opportunity to witness the current status of the characters' relationship.

Advertising 227

Advertising Shopping Retail Marketing Marketing 227

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 290

Advertising Shopping Promotions Marketing 290

Retail TouchPoints

FEBRUARY 2, 2024

Amazon has debuted Rufus , a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. billion in 2022.

Shopping 221

Shopping Advertising Customer Experience Apparel 221

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 177

Advertising Planning Shopping Marketing 177

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 229

Merchant Services Payment Services Shopping Checkout 229

Retail TouchPoints

FEBRUARY 14, 2024

It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe , and the Shop Premium Outlets (SPO) marketplace is going strong. We look at ourselves as more of a shop-in-shop than a marketplace , and the reason I say that is we collaborate with brands more than most other marketplaces.

Shopping 175

Shopping Fulfillment Advertising Location 175

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 265

Social Commerce Beauty and Health Advertising Merchant Services 265