Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

A1 Retail

OCTOBER 12, 2023

Red Brick Road has created eight different ‘Amazon food smiles’ for the campaign, and a suite of contextual adverts promoting grocery items relevant to specific day-parts. Media planning and buying is by Rufus. There is also a two-week London-wide digital outdoor and digital display campaign.

Advertising 59

Advertising Promotions Outdoor Accounting 59

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 146

Advertising Sporting Goods Promotions Consumer 146

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Advertising 242

Advertising Promotions Marketing Consumer 242

Talking Retail

NOVEMBER 18, 2022

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. The Portman Group, whose aim is to promote responsible drinking and put forward the industry angle on alcohol issues, said the Scottish government proposals would “inhibit consumers’ ability to make informed choices”.

Advertising 52

Advertising Planning Promotions Consumer 52

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 298

Loss Prevention Planning Customer Experience Inventory Management 298

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. We are merging product and promotional data to enable advanced targeting , actionable content and measurable performance.” In the U.S.

Advertising 195

Advertising Grocer Promotions Supermarket 195

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

Promotions 136

Promotions Advertising Shipping Accounting 136

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc. board of directors in a statement. “We

Advertising 189

Advertising Promotions Planning Shopping 189

Retail TouchPoints

AUGUST 12, 2021

One example is ad planning and testing, which can range from evaluating consumer behavior and informing creative strategy to assessing brand recall, messaging clarity, emotional response and overall effectiveness. This is a major time-saver for researchers. There are many ways the resulting data can be used.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 203

Advertising Promotions Marketing Returns 203

I Vend

DECEMBER 13, 2022

Promotions are an essential part of any retailer’s marketing toolkit, and never more so than during the holiday season. iVend for Digital Passes iVend helps retailers get the most from holiday promotions. iVend for Digital Passes iVend helps retailers get the most from holiday promotions.

Promotions 95

Promotions Employee Engagement Checkout Returns 95

365 Retail

SEPTEMBER 19, 2023

The power of promotion Focusing on the Everyday Low Price (EDLP) strategy which typified last year’s Golden Quarter is not, in the current circumstances, necessarily a tactic that will suit many retailers. Pivoting to create new promotions, though, must be done with the utmost precision and care. Suppliers must also be in agreement.

Promotions 52

Promotions Advertising Planning Wholesale 52

Retail TouchPoints

JANUARY 8, 2024

Instacart is bringing advertising to its AI-powered smart shopping carts, Caper Carts. The smart cart ads will bring the kind of personalized, dynamic advertising traditionally only seen online into the physical aisles of the grocery store. Image courtesy Instacart.

Advertising 162

Advertising Promotions Shopping Marketing 162

Small Biz Trends

DECEMBER 2, 2022

Before you jump right into business ownership, you need a plan. Since December is National Write a Business Plan Month, it’s the perfect opportunity to determine the steps and strategies needed to propel your ideas forward. How to Write a Business Plan. Business plans in different industries tend to vary in their contents.

Planning 116

Planning Advertising Wholesale Promotions 116

Hunton Andrews Kurth

AUGUST 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. CARU’s Guidelines, which previously covered advertisements addressed to children ages 12 and under, now will cover children ages 13 and under.

Advertising 52

Advertising Promotions Marketing Planning 52

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 64

Advertising Management Point of Sale Marketing 64

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

Advertising 221

Advertising ATS Grocer Planning 221

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 257

Planning Advertising Marketing Returns 257

365 Retail

SEPTEMBER 6, 2023

Most businesses spend between 2-5% of their sales revenue on marketing , with expenses ranging from experienced content creators to the price of advertising space on popular platforms. To truly captivate your audience and leave a lasting impact, integrating promotional products into your marketing strategy can be a game-changer.

Promotions 52

Promotions Marketing Advertising Consumer 52

Retail TouchPoints

SEPTEMBER 30, 2020

While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.

Promotions 285

Promotions Fulfillment Advertising Planning 285

Retail TouchPoints

JANUARY 12, 2024

The new Gateway Shop ad format follows on the previously introduced GatewayGo commerce-enabled ad format, which tapped into the “second screen” to deliver viewers personalized offers or promotions directly to their mobile device via email, push notification or QR code.

Shopping 233

Shopping Advertising Promotions Consumer 233

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

Advertising 243

Advertising Marketing Promotions Shopping 243

Small Biz Trends

DECEMBER 23, 2022

Only 50% of small business owners have a marketing plan for their business. In this guide, you’re going to learn how to streamline your marketing efforts and increase your chances for marketing success by using a simple one-page marketing plan template. What is a One Page Marketing Plan? What is a One Page Marketing Plan?

Planning 136

Planning Marketing Promotions Target Market 136

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 226

Advertising Marketing Customer Experience Management 226

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 263

Advertising Marketing Social Commerce Consumer 263

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. The block party will be open to the public from 11 a.m. and advocate for animal welfare; Face painting; Caricature art; and A photo booth. ”

Merchant Services 213

Merchant Services Promotions Advertising Brand Management 213

Inside Retail

MAY 31, 2023

While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Set realistic and measurable targets and outcomes for every event and promotion so you can build on successes and learn from mistakes.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Rain Pros

AUGUST 3, 2022

If your attendance is slacking, a lackluster promotional strategy is likely to blame.” To effectively promote your classes and fill your seats to maximum capacity, it’s important to take advantage of all the modern ways people learn about classes and events in a digital age.

Promotions 52

Promotions Advertising Marketing Planning 52

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 245

Advertising Promotions Consumer Customer Experience 245

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

Promotions 264

Promotions Customer Experience Point of Sale Accessories 264

Retail Bound

JANUARY 30, 2024

A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. In this step-by-step guide, we will discuss how to plan a successful retail product launch. Step 1: Define Your Goals The first step in planning any successful launch is to define your goals.

Planning 52

Planning Promotions Advertising Marketing 52