Retail TouchPoints
FEBRUARY 21, 2023
Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.
Wiser
APRIL 3, 2023
It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. This is social commerce.
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Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.
Retail TouchPoints
JULY 24, 2023
TikTok has teamed up with buy now, pay later service Atome to offer installment payments on its ecommerce marketplace in Malaysia, CNBC reports. million in the form of grants, digital skills training and advertising credits to help as many as 120,000 small and medium-sized businesses in Southeast Asia sell online through its platform.
Retail TouchPoints
JUNE 17, 2022
The platform estimates that 8 million of its users (a.k.a. Combine that with what we already know about Pinterest users’ propensity to buy , and suddenly the platform doesn’t seem like such an unlikely vehicle (pun intended) for auto sales. The Convergence of Car Sales and Social Commerce.
Retail TouchPoints
JUNE 29, 2022
It’s been a busy month for Pinterest, which just four weeks ago announced the acquisition of AI-powered shopping platform The YES in a clear push to enhance its commerce capabilities. He is a builder who deeply understands commerce and payments. Ready’s appointment further drives home that ambition.
Inside Retail
OCTOBER 21, 2021
The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.
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