Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. The company is now part of a movement to offer smarter, more sustainable customer acquisition that doesn’t rely solely on Google and Facebook.

Advertising 246

Advertising Returns Promotions Checkout 246

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. “The savings can be 10 or 20 times,” Read said in an interview.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 215

Advertising Consumer Planning Promotions 215

Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

Supermarket 204

Supermarket Advertising Marketing Promotions 204

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 239

Advertising Customer Retention Marketing Consumer 239

Retail Focus

JULY 26, 2023

Promotion of any product or service in the modern world is not an easy topic. A high level of competition never allows market participants to relax and stand in one place. Retail is a particularly difficult mechanism to promote, because it is a large–scale business. However, it is quite realistic to promote it.

Promotions 130

Promotions Advertising Fashion Management 130

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 254

Advertising Shipping Consumer Shopping 254

Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. The frozen food specialist joins Co-op and Morrisons as a third-party supermarket partner on the platform, while Waitrose is currently eyeing a similar partnership with the online titan to boost its market share.

Promotions 110

Promotions Advertising Supermarket Marketing 110

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 277

Marketing Promotions Advertising Comparison Shopping 277

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

Advertising 218

Advertising Fashion Promotions Consumer 218

Retail TouchPoints

MARCH 12, 2021

Wayfair has announced that Chief Product and Marketing Officer Ed Macri will retire from the company this year. Bob Sherwin, who has worked alongside Macri for the last eight years and currently serves as VP of Marketing, will assume the role of Chief Marketing Officer. In his new role, Sherwin will report directly to Oblak.

Marketing 149

Marketing Promotions Advertising ATS 149

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 226

Marketing Retail Marketing Advertising Promotions 226

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

APRIL 18, 2024

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

Grocer 244

Grocer Advertising Promotions Point of Sale 244

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 299

Marketing Promotions Advertising Planning 299

Inside Retail

APRIL 11, 2024

Many big brands now stand behind using real skin in their advertising campaigns. Yes, it’s heartening to see brands stepping up and challenging the beauty industry’s status quo, and it’s a positive step towards promoting inclusivity and diversity in advertising. Dove has championed it for years.

Marketing 130

Marketing Advertising Promotions Planning 130

Retail TouchPoints

MARCH 25, 2021

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A

Advertising 264

Advertising Consumer Marketing Accounting 264

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Advertising 254

Advertising Promotions Marketing Consumer 254

Tokinomo

NOVEMBER 16, 2022

From the assortment of products to the technique used to promote those products. People have been shopping in-store for ages. Over time a lot has changed. Shoppers’ demands and needs also altered over the years.

Advertising 212

Advertising Promotions Shopping Retail Marketing 212

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

Advertising 119

Advertising Grocer Payment Services Consumer 119

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Promotions Consumer ATS 105

Retail Gazette

APRIL 24, 2024

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. The supermarket chain has partnered with Retail Media Group to introduce trolley media across 300 of its largest supermarkets.

Advertising 52

Advertising Supermarket Accounting Promotions 52

365 Retail

SEPTEMBER 6, 2023

Marketing is the backbone of any profitable business, but it requires a lot of trial and error. Most businesses spend between 2-5% of their sales revenue on marketing , with expenses ranging from experienced content creators to the price of advertising space on popular platforms.

Promotions 52

Promotions Marketing Advertising Consumer 52

Retail TouchPoints

SEPTEMBER 1, 2022

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 It’s mental exhaustion for consumers and also a lot of money wasted by marketers. As a marketer you get awareness from an influencer like that, but you need an expert to find the right product for someone and show them how to use it.

Consumer 320

Consumer Promotions Returns Marketing 320

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 297

Advertising Shopping Promotions Marketing 297

Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5

Outdoor 263

Outdoor Advertising Promotions Marketing 263

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

OCTOBER 2, 2020

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. The home improvement retailer also announced additional senior leadership promotions.

Promotions 163

Promotions Merchant Services Store Operations Advertising 163

Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. We recognise that Australia’s response to health policy issues is a matter for the Australian Government,” Rickard said.

Promotions 130

Promotions Advertising Marketing Consumer 130

Rangeme

JANUARY 2, 2024

In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. industries.

Advertising 52

Advertising Marketing Promotions Consumer 52

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 289

Social Commerce Beauty and Health Advertising Merchant Services 289

Retail TouchPoints

MARCH 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board? An AMP Use Case. Do they have the right size?

Marketing 266

Marketing Dead-Stock Payment Services Advertising 266

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google.

Shopping 260

Shopping Advertising Consumer Promotions 260