Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance
Retail TouchPoints
MAY 28, 2024
Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back. New AI Overviews results page.
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