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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130
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With Performance TV, Retail Brands can up the Ante on the Big Screen

Retail TouchPoints

So Beyoncé got me wondering: what challenges could poker analogies simplify in my own job as a marketer? For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. For TV advertising, awareness is table stakes. Full disclosure: I don’t really play poker. Absolutely.

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Itching to Twitch: Inside the world of live-streaming

Inside Retail

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work?

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Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

Retail TouchPoints

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around the city. By tagging @shein_ca on Instagram with #SheinIntoSpring and #SheinCanada, fans can enter to win a $100 Shein gift card.

Fashion 229
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Tips from a travel retail expert on tapping into passenger demand

Inside Retail

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. The market is expected to grow to US$126.48

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Things haven’t been easy of late for the retail sector. One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sherif Fahmy is SVP, Strategy & Analytics at IN Connected Marketing.

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