Inside Retail

APRIL 26, 2024

Increasing customer retention rates by as little as 5 per cent can result in 25-95 per cent more profit for your business. You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. as the world’s favorite information engine in the late ’90s.

Merchant Services 251

Merchant Services Advertising Consumer Marketing 251

Retail TouchPoints

MAY 15, 2024

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Advertising partners will have access to onsite and offsite advertising capabilities, as well as an in-house creative team to support campaign development across platforms.

Advertising 215

Advertising Planning Shopping Marketing 215

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 251

Social Commerce Shopping Advertising Consumer 251

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Shopping Rewards Drive Sales Conversion and Increase Order Value. Next-gen loyalty programs offer cashback rewards for shopping. when the customer is actually shopping a given store).

Social Commerce 212

Social Commerce Marketing Advertising Shopping 212

Inside Retail

SEPTEMBER 19, 2022

Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop. It started with Facebook Shop, which was launched in 2015. Asian model hasn’t soared in the West.

Shopping 130

Shopping Payment Services Advertising Comparison Shopping 130

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We As we explain things to our leadership, driving revenue is not always the goal,” said Breton.

Social Commerce 255

Social Commerce Fulfillment Advertising Shopping 255

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.

Customer Retention 236

Customer Retention Customer Experience Advertising Consumer 236

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement.

Social Commerce 202

Social Commerce Consumer Marketing Advertising 202

Retail TouchPoints

APRIL 23, 2024

Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.

Checkout 217

Checkout Advertising Consumer Marketing 217

Inside Retail

JANUARY 14, 2024

Fake fashion e-shops According to researchers at Avast, an internet security company, more than 4000 fake e-shops were set-up to exploit consumer spending in the post-festive season sales. Nationally in the year prior, over $9 million was lost to online shopping scams according to the National Anti-Scam Centre.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Some brands, like Anthropologie , have masterfully blended traditional tactics (like catalogs) and new digital channels to reach new and loyal customers alike. Nicole Silberstein 2. In 2023, that’s exactly what they did.

Sporting Goods 282

Sporting Goods Advertising Consumer Apparel 282

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. 13, all designed to make the platform even more interactive, personalized and, most important, shoppable. “We

Merchant Services 240

Merchant Services Advertising Management Shopping 240

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. Then, it’s about making shopping a stated part of our enterprise strategy. Pinterest is a shopping destination, not a retailer.

Advertising 276

Advertising Consumer Marketing Shopping 276

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 235

Advertising Apparel Promotions Marketing 235

Retail TouchPoints

SEPTEMBER 28, 2023

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. It’s discovery where things are evolving pretty rapidly, especial in the social media space.” This is good news for platforms (besides Google), but what does it really mean for brands?

Advertising 230

Advertising Consumer Beauty and Health Shopping 230

Retail TouchPoints

JULY 22, 2022

Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action. I’d say we’re more of a social commerce platform than a marketplace.

Fashion 286

Fashion Social Commerce Shopping Advertising 286

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

Social Commerce 52

Social Commerce Fashion Fast Fashion Consumer 52

Retail TouchPoints

JANUARY 24, 2023

.” — Kristi Argyilan, SVP, Retail Media, Albertsons Media Collective “At Nordstrom, we’re excited about the growth of brand advertising and offering new ad platforms and formats such as video to create much richer connections for our customers. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 266

Home Furnishings Advertising Consumer Customer Experience 266

Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 million impressions. That means testing an expanding range of creative methods and new tools being launched through the TikTok platform. “We

Advertising 223

Advertising Promotions Consumer Returns 223

Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 266

Social Commerce Returns Consumer Marketing 266

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. That’s why Feldman expects that shopping for apparel and footwear will extend into the start of the school year.

Consumer 262

Consumer Customer Experience Apparel Advertising 262

Retail TouchPoints

NOVEMBER 7, 2023

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less of a destination among young consumers. They morph the physical and the digital world. I have a Gen Z child who lives her life going back and forth like crazy with technology and being present in the real world.

Advertising 228

Advertising Jewelry Consumer Accessories 228

Inside Retail

MAY 7, 2023

With the Covid-19 pandemic accelerating the shift towards online shopping, businesses must embrace digital transformation to stay competitive in the rapidly evolving marketplace. Eighty-three per cent of them already shop online today, and customer experience matters a lot to them.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

FEBRUARY 17, 2023

But as brands navigate rising acquisition costs and wavering customer loyalty, D’Arcy believes they need to balance both methods to see true returns on their effort. Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

Marketing 278

Marketing Wholesale Advertising Consumer 278

Retail TouchPoints

FEBRUARY 12, 2024

Shopping is one of life’s simple pleasures. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

Shipping 221

Shipping Clienteling Returns Shopping 221

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Based on research and expert interviews, six new realities are having the biggest impacts on back-to-school shopping behaviors and preferences. in search) and “boy clothing” (+12.5%

Merchant Services 248

Merchant Services Advertising Apparel Planning 248

Retail TouchPoints

DECEMBER 21, 2023

A shopper that’s on the hunt for a particular backpack, on the other hand, will have dedicated more time to the experience, perhaps shopping via their desktop after wrapping up their workday. Retailers used to be blind to who their shoppers are and what they’re shopping for, but not anymore.

Checkout 237

Checkout Payment Services Kiosk Advertising 237

Retail TouchPoints

OCTOBER 7, 2022

“We’re moving the ‘buy’ button and the whole checkout into the surface where the inspiration strikes, instead of sending readers away to other shops ,” explained Marcus Jacobsson, Co-founder of Tipser and now VP of Checkout Everywhere at Bolt in an interview with Retail TouchPoints. “It Social Commerce Meets Affiliate Marketing.

Merchant Services 244

Merchant Services Checkout ATS Fulfillment 244

Small Biz Trends

JULY 8, 2021

If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Doing thorough market research, implementing the best retail marketing strategy , and showing empathy in customer service are a few proven tactics to grow a small retail store. Shopping Statistics. Physical Stores. image: NRF.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

JULY 20, 2022

There has always been a gap between consumer demands and retailer execution of seamless shopping experiences,” Wu said in an interview with Retail TouchPoints. Technology moves at lightning speed and customers get more and more sophisticated and demanding. These key investments and opportunities include: Mobile experience.

Consumer 242

Consumer Customer Experience Inventory Management Shopping 242

Retail TouchPoints

NOVEMBER 18, 2021

A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them. AR and 3D modeling are going to revolutionize ecommerce because they give an interactive, immersive and really sharp user experience,” predicted Matt Maher, Founder of M7 Innovations.

Consumer 243

Consumer Merchant Services Payment Services Advertising 243

365 Retail

OCTOBER 27, 2022

First, look to enhance your customer experience by optimising your website and develop a frictionless checkout experience that is fast and easy, as 50% of American shoppers are less likely to buy something if the checkout process takes longer than 30 seconds. Secondly, social commerce is increasingly critical.

Checkout 98

Checkout Finance Social Commerce Advertising 98

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

JULY 2, 2021

We’re trying to meet people much earlier in their shopping journey than a typical marketplace sees them, and the reason for that is, in our view, so much of the online shopping experience lacks a certain je ne sais quoi. We’re trying to bring the fun to online shopping. In our ontology there’s shopping and there’s buying.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail TouchPoints

NOVEMBER 27, 2023

And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content. Touchland aims to showcase all of these options so consumers can shop in the most convenient way.

Consumer 245

Consumer Wholesale Marketing Accessories 245

Retail TouchPoints

NOVEMBER 11, 2021

From tiny boutiques to nationwide giants, retailers are using livestreaming and live shopping to reach customers in new and compelling ways. Shopping malls face an uncertain future, but an omnichannel-focused revamp can enhance convenience and generate consumer enthusiasm. The ins and outs of livestreaming.

Merchant Services 288

Merchant Services Payment Services Consumer Beauty and Health 288