Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion
Retail TouchPoints
JUNE 4, 2021
Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.
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