Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance
Retail TouchPoints
MAY 28, 2024
But the latest threat comes in the form of social media, with 40% of younger consumers launching their information queries on platforms like Instagram and TikTok instead of Google, according to Google’s own data. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back.
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