Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Promotions Advertising Wholesale 78

Wiser

OCTOBER 15, 2019

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?

Wholesale 92

Wholesale Consumer Shipping Advertising 92

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. While some DTC brands are strategically entering into brick-and-mortar via branded storefronts, others are doubling down on wholesale.

Advertising 226

Advertising Store Operations Merchant Services Wholesale 226

Independent Retailer

DECEMBER 23, 2022

consumers have been pulling back on clothing and durable goods as soaring inflation raises the cost of food and basic items. Wholesale inventory bloat, combined with a softening demand in the economy, is taking its toll on cash flow and earnings at retailers. . If they are not, consider exploring partnerships with new wholesalers. .

Inventory Management 76

Inventory Management Wholesale Management Markdowns 76

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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Wholesale Advertising Consumer Promotions 236

Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. D2R allows brands to scale and track the money they spent on digital marketing in a way that hasn’t been available before.

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Consumer Wholesale Marketing Returns 232

Retail Minded

MARCH 9, 2024

ASD Market Week, one of the nation’s most comprehensive trade shows for consumer merchandise in the United States, will welcome a series of educational sessions produced by Retail Minded at their March 10-13, 2024, trade show in Las Vegas. ASD Market Week is held twice a year in Las Vegas.

Marketing 52

Marketing ATS Wholesale Accounting 52

Independent Retailer

JULY 7, 2022

If you are debating whether or not to start a wholesale business, you have come to the right place. As a wholesaler, you are going to be providing products to other companies at a discounted price. Now that you know what wholesalers do, you also need to understand profit margins in order to make money. billion in revenues).

Wholesale 63

Wholesale Home Furnishings Net Profit Operating Expenses 63

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Collins argues that true cultural engagement is the most powerful vehicle for influencing consumer behavior. Read the article.

Social Commerce 203

Social Commerce Loss Prevention Customer Experience Customer Retention 203

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. Brands must start with a core value proposition, a unique benefit they’re bringing to the market and specifically to their niche audience.

Social Commerce 202

Social Commerce Consumer Marketing Advertising 202

Retail TouchPoints

MARCH 24, 2023

The list, which changes nearly every day, now includes everyone from platforms like Shopify ; multi-category merchants like Macy’s , BJ’s Wholesale Club and Lord & Taylor ; category specialists like Best Buy and HelloFresh ; and even commerce intermediaries like Instacart and Uber. First, they only sell their own brands. Is it data?

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Advertising Wholesale Merchant Services Marketing 241

Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Longchamp manages 325 direct-to-consumer stores through 25 distribution subsidiaries around the world. billion in 2024.

Department Stores 262

Department Stores Boutique Fashion Accessories 262

Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

Wholesale 242

Wholesale Advertising Boutique Marketing 242

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

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Planning Accounting Wholesale Consumer 241

Retail TouchPoints

NOVEMBER 27, 2023

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. After all, as consumers venture across social platforms, that voice is what creates continuity as they consume your content.

Consumer 245

Consumer Wholesale Marketing Accessories 245

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 137

Consumer Payment Services Fulfillment Advertising 137

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Independent Retailer

AUGUST 15, 2022

The purpose of lead generation is to find potential customers and convert them into sales, but unfortunately, more than half of marketers do not succeed. A HubSpot study found that 61 percent of marketers struggle to generate leads. Content Marketing. Visual Content Marketing. Written Content Marketing.

Marketing 74

Marketing Advertising Promotions Wholesale 74

Retail TouchPoints

JANUARY 22, 2024

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But now, consumers expect to be able to connect directly with the brands they see on their supermarket’s shelves. By tracking customer interactions (think clicks, scrolls, hovers, etc.)

Consumer 232

Consumer Marketing Spend Marketing Customer Experience 232

Retail TouchPoints

MAY 9, 2023

retailers plan to use technology and automation for their critical behind-the-scenes work, like inventory, orders, payroll and invoicing — as well as for more customer-focused needs like communications, marketing, loyalty and checkout. Maintaining a cost-efficient marketing toolkit. What’s Next?

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Payment Services Inventory Management Marketing Checkout 253

Independent Retailer

JULY 7, 2022

The answer is simple: create a strong marketing campaign. Even though there is an easy solution to having competition, implementing a robust marketing campaign can actually be quite difficult and hurt your brand if done incorrectly. This can help you identify what you are best at and use it to your advantage for the marketing campaign.

Marketing 73

Marketing Advertising Promotions Consumer 73

Retail TouchPoints

AUGUST 13, 2021

With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands. Gee: In a post-COVID world, you can’t just run a direct-to-consumer site.

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Retail TouchPoints

MARCH 22, 2022

For Mardis, following Amazon’s tech lead has resulted in a new and innovative packaging design , the implementation of AI and robots across his operation and testing out new marketing strategies like livestreaming. It very well might be [advertising].”. So if the first phase of that is a marketplace, what is the second phase?

Advertising 285

Advertising Department Stores Wholesale Management 285

Retail TouchPoints

AUGUST 4, 2022

However, the retail giant also is investing in new jobs in other areas, such as supply chain, ecommerce, health and wellness and advertising sales, including creating new roles. The primarily DTC retailer is making a pivot toward wholesale following an agreement to stock its products at Sephora stores starting in early 2023.

Wholesale 203

Wholesale Apparel Advertising Promotions 203

Retail TouchPoints

FEBRUARY 23, 2023

These new capabilities are now available to grocers across North America and are already being used by wholesalers like Associated Food Stores as well as retailers including New Seasons Market , Niemann Foods , The Fresh Market and Uncle Giuseppe’s Marketplace.

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Management Grocer Fulfillment Wholesale 222

Retail TouchPoints

DECEMBER 14, 2021

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. They’re not using data, especially first-party data, to understand what consumers want.

Advertising 239

Advertising Consumer Wholesale Finance 239

Retail Gazette

AUGUST 17, 2023

of “administrative expenses” relating to property costs, advertising, higher salaries and foreign exchange losses. The was boosted by a 40% increase in wholesale revenue to £30.1m, up from £21.3m Wholesale represents 87% of total sales. Birkenstock attributed the fall to £4.4m the year before. compared to £1.88m in 2021.

Wholesale 98

Wholesale Advertising Fashion Shopping 98

Retail TouchPoints

DECEMBER 6, 2023

“For a long time, Amazon, Ebay and Walmart were the go-to marketplaces, but now it’s gotten very expensive to sell on some of those platforms, so it’s not as much of a shoo-in for sellers,” said Fareeha Ali, Director of Strategy and Market Intelligence at marketplace SaaS solution Mirakl in an interview with Retail TouchPoints.

Merchant Services 244

Merchant Services Wholesale Fulfillment Advertising 244

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Retail, Wholesale and Distribution leader in an interview with Retail TouchPoints. Consumers’ desire for fast, efficient shopping is giving big-box retailers an advantage.

Merchant Services 248

Merchant Services Advertising Apparel Planning 248

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Market at the right time. Sell where consumers shop.

Social Commerce 130

Social Commerce Fulfillment Wholesale Consumer 130

Retail TouchPoints

APRIL 25, 2024

It’s been a veritable tsunami of bad press for self-checkout, and honestly, it’s not all that surprising — after all, consumers have long complained about the finicky machines, which often don’t work and, even when they do, make many customers feel like they’re doing the retailer’s job for them.

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Checkout Payment Services Consumer Kiosk 192

Wiser

OCTOBER 11, 2023

It encapsulates everything from the type of goods or services sold, to the pricing strategy and marketing tactics employed. The role of eCommerce models in online businesses is multifaceted. B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers.

Payment Services 148

Payment Services Drop-Shipping Shipping Target Market 148

Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. We have 105 stores that are up and running across 11 markets,” said Amish Tolia, Co-founder and Co-CEO of Leap in an interview with Retail TouchPoints. We’ve always wanted to test out a retail location.

Location 174

Location Visual Merchandising Store Operations Wholesale 174

Inside Retail

DECEMBER 14, 2022

It now specialises as a wholesale and e-commerce retailer, with a focus on premium and sustainable products. Both brands were able to maintain their wholesale relationships, with Bardot seeing a different type of consumer on its websites, compared to in-store, prior to the closure of its 72 stores in 2019.

Department Stores 130

Department Stores Wholesale Fashion Advertising 130

Wiser

APRIL 15, 2024

This encompasses a wide array of considerations, from copyright and trademark laws to advertising standards and data protection regulations. With possibly thousands of products listed across a wide array of retailers, wholesalers, resellers, and marketplaces, it’s vital to ensure a cohesive brand experience.

Consumer 78

Consumer Wholesale Advertising Marketing 78

Small Biz Trends

OCTOBER 24, 2022

Powerful digital marketing: Online marketplaces have more bandwidth and resources to invest in digital marketing that enables users to find your products. An eCommerce platform is one of the best digital marketing channels for your products. Etsy is a leading online marketplace for handmade goods, crafts, and vintage items.

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Wholesale Drop-Shipping Accounting Shopping 131