Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

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Social Commerce Beauty and Health Advertising Merchant Services 277

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. At the moment a “ couple hundred U.S.-based

Merchant Services 296

Merchant Services Shopping Payment Services Advertising 296

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. Doubling down on merchants outside of China. Wish is based in the U.S.,

Merchant Services 204

Merchant Services Drop-Shipping Shipping Payment Services 204

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. Additionally, overall ecommerce conversions decreased by 5.5%.

Merchant Services 215

Merchant Services Advertising Customer Experience Marketing 215

Inside Retail

NOVEMBER 12, 2023

From navigating language and cultural barriers to grappling with high marketing costs and talent shortages, SMEs have long sought solutions that are both effective and accessible. Zhang also noted that marketing and user acquisition have become more expensive due to the fierce online competition.

Merchant Services 130

Merchant Services Finance Marketing Consumer 130

Retail TouchPoints

APRIL 8, 2022

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

Merchant Services 267

Merchant Services Shopping Advertising Shipping 267

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 245

Merchant Services Finance Advertising Marketing 245

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 260

Advertising Merchant Services Outdoor Accounting 260

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

Consumer 246

Consumer Merchant Services Payment Services Advertising 246

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. Additionally, Shari White has been appointed as Interim Chief Merchant, reporting directly to Mohan. The block party will be open to the public from 11 a.m. ” .

Merchant Services 181

Merchant Services Promotions Advertising Brand Management 181

Retail TouchPoints

OCTOBER 7, 2022

Like many other publications, The Indy (as it’s known by readers) has been working with brands and retailers for years through affiliate marketing relationships, primarily on its reviews section IndyBest. Social Commerce Meets Affiliate Marketing. Then the merchant takes over for fulfillment, logistics and so on.”.

Merchant Services 248

Merchant Services Checkout ATS Fulfillment 248

Retail TouchPoints

JULY 18, 2022

But — and this is important — while we’re looking around for the next big thing, that tech enjoys slow but steady market adoption. But audio isn’t going to stay at the office, when there’s a $20 trillion consumer market that’s perpetually game for new things. In 2020, the global podcasting market was valued at $11.46

Merchant Services 280

Merchant Services Customer Experience Advertising Consumer 280

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Twitter Lets Merchants Create In-App ‘Shops’. trillion pie by 2025.

Social Commerce 267

Social Commerce Merchant Services Advertising Shopping 267

Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

Merchant Services 294

Merchant Services Advertising Shopping Drop-Shipping 294

Retail TouchPoints

DECEMBER 16, 2022

For 11 years he worked at Google , the last three as the tech giant’s Chief Evangelist, where he helped the largest brands in the world hone their digital marketing strategies. The problem, according to Darveau-Garneau, is the experience once consumers arrive at a company’s website. It’s an emergency.

Merchant Services 287

Merchant Services Advertising Customer Experience Shipping 287

Retail TouchPoints

JANUARY 12, 2021

They provide the venue that connects merchants with customers and offer services and experiences that a single retailer cannot. While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Post-COVID: Shopping = Buying + Experience.

Shopping 248

Shopping Merchant Services Advertising Customer Experience 248

Retail TouchPoints

AUGUST 13, 2021

With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands. There’s also a nice take-rate model, the way that Amazon has built.

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”

Merchant Services 244

Merchant Services Advertising Management Shopping 244

Retail TouchPoints

MAY 16, 2023

These walled gardens don’t necessarily carry the baggage of the big original ones, and even when they do, it’s a net positive to the broader marketing ecosystem. If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. but all commerce marketplaces.

Advertising 268

Advertising Merchant Services Apparel Marketing 268

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The Retail Remix podcast was developed to feature the founders, executives and practitioners shaping retail’s future.

Advertising 230

Advertising Store Operations Merchant Services Wholesale 230

Retail Minded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. Investment behind the ‘buy button’ into retail operations (26%) and online payments (24%) also score highly on merchants’ wish lists.

Merchant Services 83

Merchant Services Payment Services Inventory Management Wholesale 83

Retail TouchPoints

JANUARY 25, 2024

The result — a suite of data insights tools called Walmart Luminate — is now being used regularly by Walmart merchants and suppliers under the banner of the company’s Data Ventures division. As with most retailers, everybody’s looking for alternative revenue streams , whether it’s advertising, data or other streams.

Merchant Services 306

Merchant Services Drop-Shipping Consumer Advertising 306

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable. Not Your Father’s Auto Sales.

Merchant Services 282

Merchant Services Social Commerce Advertising Payment Services 282

A1 Retail

JUNE 15, 2021

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

Comparison Shopping 80

Comparison Shopping Payment Services Merchant Services Shopping 80

Inside Retail

JULY 11, 2022

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. It is visible and widely accessible to consumers in all areas.”.

Merchant Services 130

Merchant Services Payment Services Advertising Accounting 130

Retail TouchPoints

DECEMBER 19, 2022

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Consumers are left disappointed, feeling cheated and let down. The merchant-consumer relationship is built on trust.

Merchant Services 162

Merchant Services Payment Services Drop-Shipping Shipping 162

A1 Retail

NOVEMBER 27, 2023

Mollie data reveals record Black Friday week online spending with European consumers checking out larger basket sizes Mollie , one of the fastest growing financial service providers in Europe, has revealed that merchants saw a 7.3 percent increase in sales during Black Friday week 2023 with larger basket values (+8.7

Merchant Services 59

Merchant Services Payment Services Checkout Fashion 59

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.

Merchant Services 248

Merchant Services Returns Shipping Payment Services 248

Retail TouchPoints

AUGUST 16, 2023

Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S. The other thing that’s unique to those markets that doesn’t exist [in the U.S.] Also, the U.S.

Advertising 227

Advertising Merchant Services Shopping Consumer 227

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 284

Merchant Services Promotions Consumer Discount Store 284

Hyken

MAY 13, 2024

Each week, I read many customer service and customer experience articles from various resources. 8 Keys to Making Customer Service a More Positive Experience by Martin Zwilling (Inc. Our customer service and CX research found that 43% of US consumers would rather clean a toilet than contact customer support.

Merchant Services 61

Merchant Services Customer Retention Customer Experience Advertising 61

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

Advertising 52

Advertising Consumer Merchant Services Payment Services 52

Retail TouchPoints

DECEMBER 6, 2023

The competition to attract sellers has reached a boiling point, and it couldn’t come at a better time for these merchants, which for years have struggled with the rising cost of doing business on the main U.S. There’s fulfillment costs and advertising costs. marketplaces. Sellers are looking elsewhere for profitability.”

Merchant Services 248

Merchant Services Wholesale Fulfillment Advertising 248

Retail TouchPoints

MARCH 17, 2023

The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Thousands of years later, in 2009, the market for digital assets arose. Reintroducing NFTs for Retail Selling digital products to consumers is not new.

Merchant Services 282

Merchant Services Consumer Accessories Advertising 282

Inside Retail

SEPTEMBER 26, 2023

Platforms in China, the world’s largest e-commerce market, have recently described a “value-for-money battle” stoked by economic insecurity and a slower-than-expected retail recovery following the lifting of Covid-19 curbs late last year. Amazon is set to ramp up discounts during its October 10-11 “Prime Big Deal Days.”

Merchant Services 130

Merchant Services Shipping Consumer Shopping 130

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. The most notable shift between the 2019 back-to-school season and today is the strong consumer preference for technology over traditional items like apparel and even school supplies.

Merchant Services 250

Merchant Services Advertising Apparel Planning 250

Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m.

Merchant Services 292

Merchant Services Payment Services Consumer Beauty and Health 292