The return of Tigerlily: An in-depth interview with the new CEO
Inside Retail
OCTOBER 20, 2021
We’ve just hired a new CFO, a new head of retail and wholesale, our new head of digital started in August and of course, myself. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. With that strategy comes demand creation.
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