Inside Retail

MARCH 4, 2024

In looking to expand market share and reach, brands outside of health and wellness which often hint at age-related issues, have forgotten to include the Baby Boomer generation in their marketing materials. “In

Beauty and Health 264

Beauty and Health Fashion Marketing Consumer 264

Small Biz Trends

OCTOBER 21, 2021

Cut costs on promotions and marketing: Since you know your targeted customer very well you can easily identify the best touchpoints with customers in terms of niche marketing and advertising. With Untuckit customers will not experience this as the company has more than 50 fits targeted at men and women.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Wiser

APRIL 23, 2020

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. It can be anything from retail locations and pop-up shops to public spaces.

Marketing 114

Marketing Advertising Consumer Target Market 114

Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience.

Consumer 122

Consumer Shipping Fulfillment Advertising 122