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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Online shopping gets social. Retail Dive. Source: Bazaarvoice Blog.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

There are many retailers pursuing this strategy right now. Sephora has announced a partnership with Kohl’s which will see more than 850 Sephora shops inside of Kohl’s stores. Ulta Beauty has a deal with Target to open at least 800 mini Ulta Beauty stores within Target stores. Invest in your employees. Start selling food.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Speaking about her entry into and quick exit from the lifestyle space Lively said : “we have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission. goop also entered the clean beauty space early. That was a good one. Do you like this content?

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Supplier Diversity: A Look Around the Globe

Rangeme

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Trinny Woodall on how to market beauty to an older consumer. December 1, 2021.

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RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

In the Independent Retail: Your Path to Gen Z and Millennial Market Share educational session, guest speaker Jasmine Glasheen explained how each generation shops differently. Despite common opinions held by retailers, Gen Z does stay loyal to brands. Omnichannel retail and OmniMerchants. don’t entice them.

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Roundup Of The Top 2021 Retail & CPG Trends

Rangeme

How did Beyoncé, Simone Biles, and boozeless beer shape our shopping trends? As the year winds down, it’s time to review 2021’s retail predictions —and the surprises that popped up along the way. This trend analysis can give U.S. Overarching Retail Trends. Retail Touchpoints. Shop small & local.

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Staying Competitive: Keeping Up With Amazon

Rangeme

As retail catapults into the future, companies can’t afford to get left behind. Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. Aldi to pilot frictionless shopping at Netherlands store. Digital advertising. Target introduces 40 new beauty brands to its lineup.