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Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.
Retail TouchPoints
AUGUST 7, 2023
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Doubling down on merchants outside of China.
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Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. trillion ($1.9
Retail TouchPoints
FEBRUARY 4, 2021
Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. A new ESW study of more than 22,000 consumers across 11 countries, conducted by Savanta , found that 70% of those surveyed had shopped across borders last year, and 52% had made six or more international purchases.
Retail TouchPoints
NOVEMBER 11, 2021
To kick off the first day of #RIC21, Jeff Orschell, EY Americas Consumer Retail Leader, will drill down into today’s top consumer priorities, including sustainability, affordability and health. Beauty share real-life examples of how companies can ensure their mission and values are reflected in all their actions. will present the Nov.
Store Growers
DECEMBER 2, 2020
Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles. Last Updated on December 2, 2020. Grab it here!
Retail TouchPoints
DECEMBER 14, 2021
Environmental issues include concepts such as sustainability and the health of the planet, which in turn ties in with the health of humans. As a result, consumers are developing a greater interest in how brands are connecting authentically with traditionally marginalized groups through collaborations, advertising and other initiatives.
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