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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. per cent of total beauty industry ventures. per cent of total beauty industry ventures. billion in 2023 and is expected to grow to $15.34

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. .

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Why Chemist Warehouse wants to educate customers about clinical trials

Inside Retail

The organisations are working together to showcase potential trials in Chemist Warehouse stores, as well as through online and traditional marketing channels, to increase participation levels. It also gives more patients access to potentially life-improving or innovative treatments that are not yet available on the market.”

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Driving Marketing ROI Through Microsegmentation

Retail TouchPoints

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 217
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All the Feels: How Mood will Underpin Future Consumer Spending in Retail

Retail TouchPoints

The desire to curate and manage in-the-moment emotions is a natural evolution of holistic health. In Canada, interbank network Interac launched Sound Shopping – a musical track that soothes consumers as they shop. Heighten the in-store shopping experience by optimizing audio and other sensory elements to synthesize moods.

Consumer 218
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Consumers driven online to save money on health and beauty as cost-of-living crisis bites

A1 Retail

Consumers are now increasingly shopping online to find cheaper health and beauty products as the ongoing cost-of-living crisis drives shoppers away from preferred brands. Price comparison was the top priority when shopping online, with over half (55 percent) choosing to buy online due to the ability to compare prices and sizes.