Remove Advertising Remove Beauty and Health Remove Marketing Remove Retail Trends
article thumbnail

What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139
article thumbnail

Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Retail Dive. Digital advertising boom time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

The 2021 Global Market: Fall Experience was a four-day virtual product discovery experience held October 18-22, facilitated by ECRM and powered by RangeMe. The goal of bringing suppliers and retail buyers across categories from around the world to meet face-to-face virtually was happily fulfilled. don’t entice them.

article thumbnail

Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview

Rangeme

retail growth lead right next door? For certain in-demand products, yes, expansion to Canada can drive sales – even in today’s volatile market. export market, accounting for 17.9% ($310 billion U.S.) consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Market overview.

article thumbnail

The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” goop also entered the clean beauty space early. Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier.

article thumbnail

5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

There are many retailers pursuing this strategy right now. Ulta Beauty has a deal with Target to open at least 800 mini Ulta Beauty stores within Target stores. Since 1988, health care has been offered to all full time and part time Starbucks’ employees including coverage for their partners. Do you like this content?

article thumbnail

Supplier Diversity: A Look Around the Globe

Rangeme

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Here are some English-speaking global markets where diversity is in demand.