Advertising Beauty and Health Consumer Merchant Services 
Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.
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Inside Retail
JANUARY 12, 2023
Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.
Retail TouchPoints
FEBRUARY 4, 2021
Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. The benefits of direct-to-consumer ecommerce have never been more pronounced than they have been since the spread of the COVID-19 pandemic,” said Tommy Kelly, CEO of ESW in an interview with Retail TouchPoints.
Retail TouchPoints
NOVEMBER 11, 2021
Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m.
Retail TouchPoints
DECEMBER 14, 2021
As the world witnessed and weathered recent events including the COVID-19 pandemic, natural disasters, civil unrest and a heavy focus on social issues, retailers and consumers alike have developed a deeper understanding of the relationship between business, humans and the planet we all share. What is Ethical Commerce?
Rangeme
OCTOBER 14, 2021
These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Source: Kustomer.
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