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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Despite (or perhaps because of) this political pressure, TikTok is pushing forward on some big commerce ambitions — and the popular platform is putting success metrics at the center of its efforts. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X

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Choosing an Alternative to Worldpay for Payment Processing

Rain Pros

Worldpay processes more than 130 million transactions on a daily basis, supporting in excess of one million merchants across the globe. Here’s a quick look at Worldpay’s limitations, how to select a Worldpay alternative and guidance for the transition to a new payment processing solutions specialist.

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Choosing an Alternative to Worldpay for Payment Processing

Rain Pros

Worldpay processes more than 130 million transactions on a daily basis, supporting in excess of one million merchants across the globe. Here’s a quick look at Worldpay’s limitations, how to select a Worldpay alternative and guidance for the transition to a new payment processing solutions specialist.

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Retail TouchPoints

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. with more countries to be added soon.