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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 Selling directly on social networks, on the other hand, is more recent. trillion by 2025.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

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How One Beauty Brand is Making Community-Powered Commerce a Reality

Retail TouchPoints

Drawing on their combined firsthand experience in digital and consumer goods, Co-founders Jana Bobosikova, Ricky Chan and Brendon Garner knew that traditionally, brands followed a linear, hierarchical path in which products were developed, sold and then marketed to a community.

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Online consumer behaviour has changed drastically. Have you?

Inside Retail

With numerous options for online shopping, including marketplaces, brand/retailer websites and social media, consumers are more channel agnostic than ever. Plus, mobile allows them to be “always-on” and now accounts for 63 per cent of all online purchases. . Consideration phase. Delivery phase.

Consumer 147
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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? We’re also watching a growing interest among brands in sustainable commerce, whether that’s more awareness of sustainability concerns, adoption of carbon offsets or other “green” approaches.

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SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Retail TouchPoints

As its reach and impact in the fashion industry continues to grow, SHEIN is focused on righting the brand ship and zeroing in on its manufacturing and product development processes. This rapid product development cycle helps the brand monetize what’s trending — and in the always-on social media climate, there is always something new trending.