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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. IR: You started as the customer service and wholesale manager, how have you witnessed the brand’s evolution in your time at the company?

Marketing 178
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Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores

Retail TouchPoints

Nike is pushing forward with its digitally focused direct-to-consumer strategy following a strong Q3, with plans to build “the marketplace of the future” and bring standalone Jordan stores to North America. The brand’s overall digital sales also increased 19% globally, while wholesale revenues were down by 1%.

Planning 247
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Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers

Retail TouchPoints

But after a lackluster IPO in 2020 , the company retreated from the public market just two years later when it was acquired by private equity firm Durational Capital Management in 2022. What that meant was that we were anti-customer; we were optimized around internal channel accounting and not what was in the best interest of the customer.

Wholesale 201
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. Team development The LSKD team prides itself on actively creating a learning culture that encourages collaboration and accountability.

Planning 264
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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces. Introducing DTC Without Damaging Wholesale. The key in the end was to ensure that Natori.com wasn’t really competing with the brand’s wholesale partners.

Wholesale 214
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The Counterintuitive Marketing Magic Behind True Classic’s DTC Success

Retail TouchPoints

But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales and elusive profitability, True Classic is doubling down on digital. . Now, like many of its counterparts, True Classic is moving into brick-and-mortar and considering wholesale, although Amazon isn’t the cards, at least not yet.

Marketing 289
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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

At the same time Adidas reported currency-neutral sales growth of 1% in Q4 2020, following declines across markets earlier in the year as a result of the pandemic. Nonetheless, Adidas is optimistic, citing the recovery seen in Q4 2020, its strong market position and attractive growth prospects for the sporting goods industry as a whole.

Planning 192