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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Retail TouchPoints

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. The Collabs marketplace will streamline the process for both merchants and creators to find mutually beneficial partnerships that align with their brands and audiences.

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How to add digital payment options and still meet customer preferences

Inside Retail

For retailers, meeting demand for an ever-expanding range of payments and digital services no longer has to be costly or complex. To keep pace, online retailers continue to add new services to their e-commerce offerings. Every consumer wants to shop on their terms. The evolution of e-commerce offerings continues to gain pace.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity.

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The e-commerce trends set to accelerate this year

Inside Retail

The Australian e-commerce market is set for a dynamic evolution this year. Consumers will be even more selective, payment flexibility and innovation will be vital, and new tools to boost online security will gain momentum. While more Australians used mobile wallets for payments, adoption was fastest among younger generations.

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Don’t Get Scammed by a Grifter: How to Avoid and Manage Gift Card Fraud

Retail TouchPoints

With the increase of mobile wallets and more consumers hopping on the e-gift card bandwagon, merchants must practice a heightened sense of vigilance around issues of gift card fraud. Here’s some insight as to how merchants and consumers can avoid scams and gift card fraud: Consumer vs. Merchant. billion online with U.S.

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Shopify Adds New Tools for Twitter, Google and iOS to Enhance Retailers’ Reach

Retail TouchPoints

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.