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Challenges Faced by Emerging Brands in the Retail Industry

Retail TouchPoints

As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability. But now, with a more dispersed distribution, it has become increasingly tricky to allocate marketing budgets effectively.

Marketing 230
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Challenges Faced by Emerging Brands in the Retail Industry

Retail TouchPoints

As a result, many have had to slow down their production, marketing and distribution efforts and focus instead on safeguarding their financial stability. But now, with a more dispersed distribution, it has become increasingly tricky to allocate marketing budgets effectively.

Marketing 224
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In the Wake of ‘Returnageddon’ Retailers Seek New Solutions to an Age-Old Problem

Retail TouchPoints

It was the kind of “-geddon” that could be seen coming from a mile away — a perfect storm combining an ecommerce boom; retailers, fulfillment centers and shipping providers that were already stretched thin by a global pandemic; and the historically hectic holiday season looming.

Returns 276