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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Brands and retailers can tap the active communities of influencer partners by encouraging them to go “live.”

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Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

Retail TouchPoints

As we navigate an interesting year of retail revival, now is the perfect time to make some small shifts and shrewd strides forward into 2022. Let’s dive into some small ideas that can help tackle big goals: 1) Think Big: Increase customer engagement with more interactive marketing. Act small: Use a QR code! The QR code is back.

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Here is what’s driving Danish retail giant Bestseller’s success Down Under 

Inside Retail

Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It] is regarded as one of the consistently top performing brands amongst our wholesale accounts,” Dahl-Thorup said.

Wholesale 236
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From stock levels to financing: How interest rate hikes impact retail

Inside Retail

Partner at accounting firm Pitcher Partners Mark Harrison believes rising interest rates can also make it harder for retailers to obtain finance, as businesses are assessed as having a lower capacity to borrow funds. He expects future rate rises before overall deflation in the retail market occurs.

Finance 246
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Sustainable athleisure is big business, but rising costs pose a challenge

Inside Retail

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. And notably, even once pandemic restrictions were lifted, athleisure sales continued to rise.

Apparel 130
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 287
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Choosing the Best Marketing Channels for Your Retail Brand

Retail Next

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Identifying Your Target Audience. Social Media.