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Treat Returns as a Competitive Advantage that Increases Customer Lifetime Value

Retail TouchPoints

On average, it costs $33, or 66%, of the price of a $50 item for retailers to process a return, up from 59% last year, Optoro estimates. . Just last year, total returns accounted for $761 billion in lost sales for U.S. during the returns process. retailers, according to NRF. Free returns alone aren’t enough, though.

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Flash Sales May be Exciting, but They’re Also Risky. Here’s How to do one Safely.

Retail TouchPoints

ecommerce merchants pulled in $10.8 That includes frictionless payments and checkout and fast shipping options. This is where merchants’ needs can collide with one of the potential downsides of flash sales: fraud. However, flash sales can provide cover for fraudsters in a few ways that merchants need to be aware of.

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Dropshipping: What it is & why it might be smart for your small business

Clover - Retail

Dropshipping is a type of supply chain management in which a retailer does NOT keep the product it sells in stock. Instead, when a customer orders the product, the retailer contacts their manufacturer or wholesale merchant–who keeps inventory of the product on-hand–and has the product shipped directly to the customer.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Last Crumb even drops limited amounts of special-flavored cookies. . All of these retailers succeed by building hype around the launch, priming their loyal customers to place their order as soon as the product or service is released. Below, we examine reseller tactics and their potential damage to merchants.

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How-to: 39 Google Merchant Center Errors You Need to Fix

Store Growers

Last Updated on July 3, 2023 Ecommerce merchants are no strangers to using Google Merchant Center. This powerful platform lets merchants manage, modify, and adjust their ecommerce shops across Google’s various services, such as Google Shopping, Ads, My Business, etc. First, log in to Google Merchant Center.

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Consumers Turn to BNPL, BOPIS to Cope with Rising Prices and Supply Chain Uncertainty

Retail TouchPoints

A recent report from the payments and shopping service Klarna found that 34% of shoppers actually plan to spend more on gifts this year than last year, with Gen Z ( 57% ) and millennials ( 53% ) more likely than other age groups to expand their budgets. Stressed Consumers Spread Out Spending with BNPL. said Pandya. “

Consumer 259
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). 57% of BOXpoll respondents opting for free shipping consider delivery in five days to be either ‘fast’ or ‘acceptable.’ on average.

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