5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup
Retail TouchPoints
DECEMBER 3, 2020
RetailNext found that Black Friday store traffic dropped by 48% year over year, with jewelry (-53.5%), footwear (-52.8%) and apparel (-50.2%) seeing the most significant drops. Up to 40% of online sales on Black Friday were through smartphones and these devices also accounted for the majority — 60% — of all site visits.
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